Located near the Badlands National Park, Wall got its start thanks to the railroad. The town of Wall is most well-known for its famous tourism attraction, Wall Drug. Ted and Dorothy Hustead established Wall Drug in 1931.
Badlands National Park, located to the south of Wall, opened in 1939, offering still another destination for tourists and even more customers for Wall Drug. The park is 244,000 acres of one of the world’s richest fossil beds. It hosts nearly 1 million people each year.