As home of the annual Sturgis Motorcycle Rally, the city of Sturgis claims a unique municipal department: the Rally Department. Along with code enforcements, it handles vendor permits and leasing of city properties during the event.
Long before the first motorcyclists roared into town, Sturgis was a rendezvous point. Bear Butte, a mountain just east of Sturgis, is sacred to many native tribes of the Great Plains. It has inspired pilgrimages for centuries. In 1857 it was the site for a great Lakota council that sought strategies for keeping white settlers out of the region.